Electrical Engineers. This was a standard white goods store serving the local suburb of Broomhill; fridges, radios, kettles, etc. They also sold a selection of albums and singles for a time. I bought some of my first singles there in 1970 as it was close to my school. The shop lasted into the 1980s but had stopped doing records by then. Research suggest the business began in 1946 in the original Victorian parade here; an early sixties photo shows Sine Electrical with a separate Record shop next door. Some time in the late sixties this block was demolished and replaced by the current parade of shops, and Sine moved into one of these. After they left this shop they operated from Ecclesall Road as a trade electricians, and finally closed in 2005.
Def Leppard’s Joe Elliott also bought his first album here, Rod Stewart’s Every Picture Tells A Story, in 1971. “I bought it from a shop in Sheffield called Sine Electrical. The shop was in Broomhill which was where I lived and it cost me £2.11. I loved Rod Stewart back then.”